PoornimamdProduc5 Mistakes to Absolutely Avoid in Product PositioningBy Poornima Mohandas | 5 min read5 min read·Jan 15, 2021----
PoornimamdHow to Elevate Your Thought Leadership ContentPhoto by Helen Cheng on Unsplash8 min read·Nov 28, 2020----
PoornimamdCustomer Communication: What You Are Doing WrongBy Poornima Mohandas | 9 min read8 min read·Oct 20, 2020----
PoornimamdHow to Build a Killer Product MicrositeBy Poornima Mohandas | 11 min read9 min read·Sep 3, 2020----
PoornimamdHow to Build a Library of Customer Case Studies on a DeadlineBy Poornima Mohandas | 6 min read5 min read·Jul 27, 2020----
PoornimamdHigh-Visibility Product Marketing Projects You Can Drive on a Shoe-String BudgetBy Poornima Mohandas | 2 min read4 min read·Jul 9, 2020----
PoornimamdSurvey Reveals How Product Marketers Are Dealing with the Coronavirus CrisisBy Poornima Mohandas | 2 min read4 min read·Jun 25, 2020----
Poornimamd6 Signs You Need to Hire a Product Marketer at Your StartupBy Poornima Mohandas4 min read·Jun 1, 2020----
PoornimamdWhat Is Product Marketing and Why Should You Care?People often confuse product marketing with product management. While there should always be close collaboration between these two…3 min read·May 15, 2020----